About Me
Hello! I'm Beth, a designer working fully remote out of Denver, CO. As a Senior Product Designer at WHOOP, I'm currently crafting the way wearable users understand their fitness and health, and how their behavior impacts the performance goals of a greater team or affiliation.
My design journey has taken me through varying domains, where I've worked as both a user experience design team of one as well has having led teams of up to 10 other designers & researchers at a time. I'm currently working on launching my 7th product MVP to the market—which is wild to me when I reflect on the energy and years I've poured into each opportunity!
I absolutely love what I do—and I do my best work when I'm constantly pushing the boundaries of what's recognized as "good enough for now" to get to "powerful first impressions". I hold myself and those I lead to a high standard in visual and interaction design and fiercely advocate for data-driven decision making and empathetic practices.
Need a sounding board for career fears or seeking mentorship? Connect with me on ADP List!
Expertise
design thinking
In the current state of the world, thinking beyond the needs we see at face-value is imperative. Applying a human-centered mindset to solve problems and bringing together diverse teams of co-creators primes us to solve problems with empathy and humility.
I employ design thinking as an engrained and repetitive ingredient in my process by facilitating workshops and weekly activities to address uncertainty, work within constraints, and empower diverse perspectives.
speculative design
Designing for the future requires thinking beyond our annual roadmaps. Speculative design methods help us explore ambiguous problems by understand human contexts and mobilizing interests.
By questioning where our ideas of today could stand to impact societies 5+ years out, we can prioritize alternative futures ahead of market and industry imperatives.
user research
As designers, we have an ethical responsibility to do our homework on the people we’re serving. While we arm ourselves through experience to speak to our craft and why we make design decisions, we should also recognize that user needs and challenges differ across every project.
Through regular practice of conducting and synthesizing user research, I’ve found that transitioning from opinion-based to evidence-based design is one of the most liberating things we'll do for ourselves as designers.
Work Journey
Senior Product Designer, EnterpriseApr 2021–
Senior Product Designer, Human ResourcesApr 2019–Apr 2021- Product Designer, Talent AcquisitionOct 2017–Apr 2019
UX Designer, Midrange EngineeringJul 2015–Oct 2017
UX Design Intern2014
Teaching Assistant: Typography II2014
Graphic Design Intern2013
credentials
- ADP List Mentor 2021
- Design Thinking Coach 2020
- Speculative Design 2020
- Design Thinking 2017
- NNG UX Bootcamp 2015
- SAFe Agile ScrumMaster 2015
Recognition
- IBM Design Career Pathways Panelist Speaker2020
- IBM Service Recognition Award2020
- IBM Recognition Award (x3)2020
- Brandon Hall Excellence Award for IBM TA Platform: Best Advance in Unique Talent Acquisition Technology2019
- IBM Manager's Choice Award2019
- Excellence @ Dell: Cause for Applause Award2017
- Excellence @ Dell: Silver Award2016
- Excellence @ Dell: Bronze Award2016
- MassArt All School Exhibition: Featured Works2015
- "Endeavors" Senior Graphic Design Exhibition2015
- "Tadaima: I'm Home" Exhibition2015
- Kakehashi Creators Program Travel Award2014
Interested in working together?
Let's chat.
